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Visualize Customer Relationships
and understand you prospects Buying Cycle

Identify key decision makers within the prospects organization, their influencers as they relate to your current opportunity, and draw up connections between them to better understand the business landscape.

Mapping the customer relationships helps in part solve the seven degrees of separation problem by making it easier to identify contacts that may know someone who can influence one of your prospects decision makers. It lets you model and visualize the relationships between people, their companies and other entities, to determine their influence on the decision making process as it relates to your current opportunity.

Visualize Relationships and Understand their Buyer's Role

Search and track decision makers and influencers, understand their deal impact

Knowing how people relate beyond the standard reporting structure is vital to closing a deal. pipeliner provides the contact management tools to enable you to identify and track decision makers, their influencers and establish the connections between them interactively. It is flexible to allow association of contacts with other accounts and opportunities.

More effectively target your sales approach and align your proposition.

Develop a better understanding of the prospects buying cycle and decision making process. Identify key decision makers, influencers and other entities involved in the deal. Draw-up the connections between them and establish their influence on the opportunity at hand.

Characterize contacts deeper to understand their motivators

Customers make buying decisions based on needs. As Miller Heiman mentions in their model, customers take action when they are in “trouble” or “growth” mode. The needs of customers are generated from a problem or challenge they are facing, or from the potential growth or gain they are looking to attain.

Share your Insights, add Comments, Discuss any contact and activity

Share your insights on contacts, their formal and buyer’s roles, document all opportunities associated with your account for easy reference for others in your team. Track activities and follow discussions involving your contacts, and stay up dated on developments, add private comments to any contact or account.

Best align your sales efforts to the buying processes

Sales Pipeline
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Better understand the buyer's organization

Develop a better understanding of the prospects buying cycle and align your sales proposition effectively using pipeliner’s interactive Organization Charts. This built in Sales Tool allows you to create pain and personality maps of key decision makers inside your prospects buying organization. Easily map the employee network relationship within an organization and how it relates to your opportunity. Develop charts for each opportunity independently.
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Identify key decision makers & influencers

Identify the key decison makers among your Contacts in the prospects buying organization. Map the influence between them and asses the impact on your opportunity. Determine their "Pain & Gain" to best align your winning sales proposition. Assess their competence, add internal contacts and their impact, and identify possible obstacles that need overcoming.
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Map out your relationship strategy to penetrate

Create influence maps of your prospects buying organization to devise an effective relationship plan. Identify key contacts and map their influence, assess their pain and gain as to best align your approach, with interactive Organization Charts. Map role and influence of your contacts for each account and opportunity on the fly.
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Pain & Personality Map uncover motivators

Pipeliner’s pain & gain tool helps understand which reasons may move customers to decide, by helping uncover the real issues your prospect may be facing from both a business and personal angle. Identify influencers and dig deeper into their personal characteristics. Identify their pain points; determine the level of influence they excerpt, their buying role, attitude and expected gain.

These are but a few of the ways in which pipeliner can help you achieve best sales results consistently and with less effort. Take a look at all the features pipeliner opportunity management sales application has to offer. Try our FREE for all opportunity management sales application p-free NOW, and experience for your-self how easy getting ahead in sales can be.