Social Upheaval: How to Win @ Social Selling by John Golden

Principles, tactics, and practical advice about using social media as a selling tool.

About Social Upheaval

Drawing on his experience in re-making global companies, author and sales expert John Golden shares his ebook “Social Upheaval: How to Win at Social Selling.”

In the book, John explains how every B2B salesperson can add social selling methods to their toolkit, and why it is so important that they do so without delay. The book covers:

  • The social selling model
  • Getting involved in social selling -- the right way
  • Leveraging the psychology of sales
  • Consistency as a strategy
  • Building an online presence
  • Planning a social media campaign
  • How to get started -- listening and monitoring

This powerhouse ebook is a short, easy-to-read treatise that delivers practical advice and tactics to successfully leverage social channels and social behaviors -- the new frontier of selling, Social Upheaval is provocative, entertaining and above all immediately useful.

I encourage every sales professional to read and apply these principles.

— Dave Brock