S. Sterling Company

S. Sterlings Uses Pipeliner CRM to Monitor the Sales Process

The ease of customization was one of the biggest factors for choosing Pipeliner CRM. We’re a small company so we don’t have an in-house IT person, so it was going to come down to me to make this thing work. When I got into it knee-deep, figured it out and was able to explain it to the other sales guys in short order, it became a no-brainer for us.

Eric McDowell
National Sales Manager at The S. Sterling Company

About S. Sterling Company

S. Sterling Company of Atlanta, Georgia is a sales and distribution firm representing electrical component suppliers to U.S. vehicle and equipment manufacturers throughout a 14-state region including the South, Southeast, and Midwest. The company represents highly engineered products to vehicle manufacturers from recreational to heavy-duty. Clients include Airstream, Volvo Construction Equipment, Blue Bird Body Co., and Club Car, to name a few.

From its beginnings in a single Michigan sales office 20 years ago, the company is now headquartered in an Atlanta home office and 10,000-square-foot warehouse facility, with remote sales reps in each territory.