Pipeliner CRM’s “Podcasters Guide to Podcasting”
Lessons from Pipeliner CRM’s Sales POP! Podcast
Podcasting has become a vital marketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. tool, allowing businesses to build brand authority, reach larger audiences, and foster personal connections with customers. Pipeliner CRM started podcasting under the name SalesPOP! in 2018, and now with over 1,600 episodes, we’re sharing our key learnings to help others navigate their podcasting journey.
What Makes a Good Podcast:
A successful podcast provides valuable, easily digestible contentContent Content refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences.. Given that Pipeliner is a Sales CRM, SalesPOP! focuses on topics that are crucial to sales professionals, like leadership, resilience, and overcoming challenges. We aim to offer a holistic view of sales and leadership, making our podcast stand out from competitors.
Identifying the Target Audience:
We initially targeted sales professionals but found our audience is much broader, including business leaders and entrepreneurs. With over 13 million people in sales in the U.S. alone, our content appeals to a diverse global audience, enhanced by our international approach.
What Sets Us Apart:
SalesPOP! has a global reach, combining American and European perspectives to attract guests and listeners worldwide. We also integrate Pipeliner CRM to manage our podcast efficiently, helping streamline guest management, scheduling, and content publishing. This blend creates a unique, valuable platform for listeners and guests alike.
AI in Podcasting:
We leverage AI to enhance personalization, generating tailored content and improving accessibility with speech-to-text transcription, subtitles, and language translation. AI also helps us automate show notes, episode summaries, and social media assets, creating a more engaging experience for our audience.
Growing a Podcast:
To grow a podcast, consistency is key. We use guerrilla marketing, social media promotion, and short-form content to engage with audiences. Podcast success requires patience, commitment to high-quality content, and authentic engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience..
Good Luck:
Starting a podcast can be daunting, but the focus should be on providing valuable content and continuous improvement. At SalesPOP!, we’ve had enriching experiences interviewing diverse guests, and we encourage new podcasters to embrace the journey and enjoy the process.
Shoutout to our favorite tools from people we like: Thanks to Podcast Connections for connecting us with amazing guests, Podsqueeze for streamlining content creation, and Restream.io for making live streaming a breeze. These platforms have been vital in our podcast journey.
Additional Resources
This ebook is on the subject of “Win Together.” It falls under the same context as“win-to-win” described in my book Network Selling: Guarantee Success for the Digital Age. Today, this aspect of sales is more important than ever, and must also be part and parcel of CRM solutions.
“For some years I’ve been saying that, as a society, we’re in the midst of a transformation. Given what’s happened in the last couple of years, there’s no one left who is disagreeing with me! It’s become very obvious.”
A common term in sales today is EQ, which stands for “emotional I.Q.” It means the skill a salesperson has in reading emotions and utilizing them in sales. It means empathy and a number of other abilities. The short version is, it’s an I.Q. when it comes to emotions. But just as with our Network Selling model, E.Q. isn’t just for sales, either. It’s actually the missing factor in human interactions, for confrontation—a common “tool” in human interactions—doesn’t actually handle anything.
“You can have everything in life you want if you will just help enough other people get what they want.”