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SoCal Tech CRM and eCommerce Companies Integrate to Connect Online Stores to Sales Pipelines

Bi-Directional Sync of products, contacts, and orders between Pipeliner CRM and Magento helps create a better customer experience


Los Angeles, July 9, 2015 - Pipeliner CRM today announced an integration with Magento enabling every sale on Magento to be visible in the sales pipeline, for users of both services.

Magento is a powerful and flexible eCommerce platform that gives customers the tools to set up an online store. With Magento, customers can create a website with the look and feel they want to engage customers, track inventory, manage resources, and grow business.

Pipeliner CRM is the world’s most visual CRM, giving sales organizations everything they need for sales success. The unique approach turns traditional CRM on its head and takes a sales-centric approach with a target-oriented, visual solution that truly empowers salespeople or as Pipeliner calls them "salespreneurs” -- the entrepreneurs within the enterprise.

The integration between the two services was written by OpsWay, a full-service integrator maintaining web projects from San Francisco to Sydney, and specializing in the Magento eCommerce platform.

Here at OpsWay we wrote this integration to improve efficiency of businesses with this absolutely free add-on. Now customers can not only enjoy the smooth work of their Magento website, but also manage present and future customer activities in a best-of-breed tool like Pipeliner CRM.

Andriy Samilyak
CEO of OpsWay

Now, with the Pipeliner CRM integration, every sale on Magento is visible in the sales pipeline. Magento keeps Pipeliner CRM updated about any new website purchases - and Contact information entered into Pipeliner CRM is reflected in the Magento system.

Todd Martin
VP of Global ISV & Partner Alliances at Pipeliner CRM

Benefits of this integration:

  • Product, order data automatically appear and bi-directionally sync with Pipeliner CRM.
  • New and updated Contact information synchronize effortlessly between systems.
  • System automatically synchronizes every 10 minutes.

To learn more about Pipeliner CRM or to download a 14-day free trial, please visit the Pipeliner CRM’s What’s New page.



About Pipeliner CRM

Pipeliner - The World’s Most Visual CRM

Pipeliner is a fresh new approach to the traditional sales pipeline and the way it drives CRM, engaging the sales organization with visual insights. The methodology behind our platform provides a solid sales process for thousands of organizations, worldwide.

Headquartered in Los Angeles, California, Pipeliner CRM has offices in the UK, Austria and Slovakia. Engage with us on Twitter (@PipelinerCRM) or visit us at