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Pipeliner CRM Integrates with Leading Marketing Software Platform Marketo

Pipeliner CRM Now Live in the Marketo LaunchPoint Ecosystem

Marketo marketing software

Los Angeles, CA. – September 16, 2014– Pipeliner CRM announced today integration with Marketo, the leading provider of marketing software. Pipeliner CRM continues to integrate with leading providers, enabling users to build custom workflows for more productive processes.

Pipeliner CRM is now live on Marketo® LaunchPoint™, an easy-to-use, powerful hub for marketing professionals. This ecosystem brings the best technology applications together, such as Pipeliner CRM, so that businesses can drive better results in less time. The Marketo integration is also available in the Pipeliner CRM Apps Marketplace. “

We see the Marketo integration as another step in our strategy of enabling users to build out a suite of pure-play products designed for maximum efficiency in their specific function -- not as dissonant tools -- but to blend processes in a way that makes sales more efficient,” said Todd Martin, VP of Global ISV & Partner Alliances at Pipeliner CRM. “We’re thrilled to be a Marketo LaunchPoint partner, where sales teams can benefit from the combination of Marketo and Pipeliner CRM’s innovative technologies, and share successes and best practices.” 

“Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business,” said Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo. "We’re excited to have Pipeliner CRM join LaunchPoint™ so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long-term relationships with their customers.”

With this integration, Sales benefits from Marketing activities, such as:

  • Creation of new contacts, accounts, or leads from Marketo to Pipeliner CRM.
  • Automatic updates of either Marketo or Pipeliner CRM fields, including custom fields, as changes in data occur (e.g.: Marketo lead score, profile page, website, email address, address, custom fields (# of employees, size of company, etc.).
  • Inserted records are available and regularly synced between both systems.

The advantage to using Marketo and Pipeliner CRM together is in having both platforms highly aligned, despite radically different product functions. Marketo provides marketing automation features like email, lead scoring, real-time personalization, and analytics. Pipeliner CRM brings comprehensive sales process to teams of all sizes, encompassing Lead Management, Sales Forecasting, Social Selling and visual representations of the entire deal flow. Today forward-thinking companies utilize CRM to empower sales representatives, and beyond that enable Marketing to monitor their leads and assist in moving sales along the sales pipeline.

Pipeliner CRM offers a 14-day free trial at:

About Pipelinersales Inc.

Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner CRM overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization.

Easily implemented, Pipeliner is non-disruptive and readily adopted by salespeople who find that using the system helps them sell better and faster, and by sales managers who benefit from an accurate, predictable, and low-risk pipeline.

Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM has offices in the UK, Sweden, Slovakia, and India. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at

About Marketo: Marketing Software – Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Marketo, the Marketo logo and LaunchPoint™ are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.