Pipeliner CRM Appoints Eric Quanstrom as CMO to Drive Expansion
Tech marketing veteran joins as company continues rapid global growth.
Los Angeles, CA July 8, 2014 – Pipeliner CRM today announced the appointment of Eric Quanstrom as Chief Marketing Officer (CMO). The move expands upon recent key additions and adds significant experience to the Pipeliner management team to build on its growth objectives.
Quanstrom brings a rare combination of marketing, digital media, technology and strategic experience to his role, where he will guide global marketing activities, including inbound, web presence, social media, corporate communications and user experience programs which build on Pipeliner’s commitment to be the leading sales management tool in the world.
This key addition signals an increased emphasis on building an active social presence for Pipeliner CRM and further expanding the brand’s position in the CRM market.
“With the exponential growth we are seeing and trends suggesting the Global CRM market will grow at a CAGR of 15.5 percent through 2018 in a multi-billion dollar market, we are thrilled to add Eric as CMO to leverage Pipeliner as a leader in the middle market segment of CRM,” said Nikolaus Kimla, CEO of Pipelinersales. “The strength of our products and focus on our customers has enabled Pipeliner to achieve awareness as an innovator in the industry. We continue to add top talent in service of becoming the leading pipeline management platform for sales teams, worldwide.”
Quanstrom brings to Pipeliner his exceptional ingenuity for understanding market trends -- and strategically positioning a company to leverage those trends -- while also creating entirely new, vibrant market segments. Previous to Pipeliner, Quanstrom was CMO/VP, Marketing & Sales at Nimble, a business and social relationship management tool, leading over 4X growth across key metrics. Prior to Nimble, Quanstrom was Chief Operating Officer (COO) of Sorenson Media, an award-winning provider of high-quality video solutions such as Sorenson Squeeze, the gold standard in video encoding and the original video codec company behind Flash and Quicktime. Quanstrom, who guided over 50% revenue growth while at Sorenson Media, is also adept at leading marketing at startups, serving as vice president of consumer marketing and business development at SightSpeed, which was acquired by Logitech in October 2008. Other past successes include roles as director of marketing and sales for Appellation America, an innovative online wine portal, and the West Coast head of the Fox Online Properties (FoxSports.com, FoxNews.com and Fox.com).
The addition of a CMO who is a seasoned social marketing professional supports the company’s core strategy: to help sales teams succeed with a CRM tool that they value and use. Social selling continues its trend as a major component of sales workflow, and with the recent re-launch of Pipeliner CRM, many new social features are now front and center.
"There's no doubt that the future is social when it comes to selling, business development and marketing," said Quanstrom. “I welcome this new role and view the Pipeliner CRM product offering and strategic objectives as a foundation for positive growth in the coming year. I’m looking forward to creating new opportunities to grow Pipeliner CRM into an indispensable part of our customers' business lives."
Pipeliner CRM aims to provide a work tool that becomes a way of life – one that salespeople adopt and trust. Their experienced, award-winning team has created an entirely new kind of sales pipeline management application.
For more information on Pipeliner CRM software or to download a 14-day free trial, please visit: http://www.pipelinersales.com/
About Pipelinersales Inc.
Designed by sales professionals for sales professionals, we are building a next-generation CRM—one that works with the entrepreneurial personality of sales professionals to help them do their jobs more productively and effectively. Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM spans every content, with offices in the UK, Sweden, Slovakia, and India. Follow our discussions on Facebook, LinkedIn, and Twitter or online at PipelinerSales.com