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Whole Harvest Foods Adopts Pipeliner CRM for Visualization

Company Chooses Pipeliner CRM After Evaluating a Dozen Other CRM Applications

Los Angeles, CA, Jan 29, 2015—Pipeliner CRM announced today a new case study with Whole Harvest Foods. Whole Harvest is a rising star in the natural food movement, and the nation’s first producer of naturally-processed, no trans-fat commercial cooking oil. Their line of products is produced without blends or harsh chemicals. Whole Harvest’s national sales organization has fully adopted Pipeliner CRM to coordinate and facilitate sales. They selected Pipeliner CRM for its flexibility and ease of use to manage the company’s sales process.

Pipeliner CRM customer Whole Harvest

The need for a competent CRM solution came about through dramatic growth. The company had put in place a solution for keeping track of sales—an Excel spreadsheet on which reps filled in their targets. These spreadsheets were discussed and updated monthly but became inadequate as the company scaled.

While evaluating a dozen CRM solutions, the team found Pipeliner CRM’s visual product immediately a stand-out approach.

“I loved the visual structure of it,” Chris Collier, National Sales Manager of Whole Harvest Foods stated . “For me it visually portrayed what was going in my mind—and on my cocktail napkins, and backs of receipts, and backs of business cards. It took all of that and put it into a clear picture right there on my laptop, of what I actually was trying to visualize in my head.”

Pipeliner CRM is differentiated on the visual features depicting sales process. Pipeliner CRM customers can “see” the data and immediately get what they need to do their job more effectively. Visualization is the universal language that can tell any story and connect people with the data they require, especially with information they don’t know they need.

“At Pipeliner, our point of view is this-- a picture is worth a thousand spreadsheets,” stated Nikolaus Kimla CEO of Pipeliner CRM. “This holds the key to sales because focus is what matters most to individual sales reps working across many deals at a time. This is also true of sales teams working their way toward quota, sales management concentrating on growing revenue. Focus is the most crucial facet of the sales function for business.”

Pipeliner CRM is a truly disruptive technology that turns traditional CRM on its head and takes a sales-centric approach with a target-oriented, visual solution that empowers salespeople. Pipeliner CRM aims to provide a work tool that becomes a way of life—one that salespeople adopt and trust. Pipeliner CRM organizes its users’ focus into workflows, demonstrating an innate feel for what salespeople actually want and need.

“I am a sales guy at heart. There’s nothing that salespeople hate, if they’re good salespeople, worse than paperwork and reporting. It is the bane of my existence,” stated Chris. “Pipeliner is the least intrusive CRM that I have played around with, and it still has everything there that I need. It is very sales-forward.”

Chris concluded, “I think from a salesperson’s perspective it is the most in sync with the way we want to go to market, the way we want to go to the street, and how streamlined we want to stay. We don’t want to be held down by reporting and paperwork.”

To download the complete case study visit the Pipeliner CRM site. or more on Pipeliner CRM software or to download a 14-day free trial, please visit:

About Pipelinersales Inc.

Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner CRM overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization.

Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM has offices in the UK, Sweden, Slovakia, and India. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at

About Whole Harvest Food

Whole Harvest foods produces the nation’s first naturally-processed line of no trans-fat commercial cooking oil produced without blends or harsh chemicals. In addition to being all natural, the Whole Harvest line of oils is non-hydrogenated — a plus for health-conscious consumers.

The company’s refinery is located in Warsaw, North Carolina, with a packing facility located in North Las Vegas, Nevada.