Sales EnablementSales EnablementSales Enablement is a strategic process that provides a company’s sales professionals with tools, technology, training and other resources that improve their performance at customer engagement and at generating value for all stakeholders in the sales process.
Sales Enablement is supplying salespeople with the right tools, assets & guidance to support their interaction with prospects & customers at each stage of the selling/buying process to drive better sales results…
Pipeliner CRM › The Sales Enablement Tool
Suggested or mandatory actions embedded within each stage of the sales processSales ProcessSales Process is a series of strategic steps or a set of activities aimed at driving sales growth through the alignment of personnel, market insight, methodologies, relevant business units, and technology..
Sales Stage-specific MarketingMarketingMarketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. collateral & other assets available in each stage of the process.
Instant Insights from Smart DataDataData is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. Analysis.
Automated workflows triggered by buyerBuyerA buyer is an individual or organizational entity that purchases a product or subscribes to a service. actions.
It doesn’t make sense from a financial or any other standpoint to have a “Sales Enablement Platform” (SEP) in addition to CRM. Promoting the misconception that companies must have a whole other tool in addition to CRM creates confusion and uncertainty. This is why Pipeliner encompasses both – CRM with Sales Enablement built-in!
Due to the dynamic nature of an effective sales process, we created a functionality called the Buyer’s Action & Seller’s Activity.
This functionality means that a seller only proceeds with various activities based on the buyer’s actions.
The combination of this feature with the capacity to attach stage-specific documents to each stage of a sales process, along with our Automatizer feature which automates workflows, provides real sales enablement.
Real insight comes about in assisting salespeople in the specific actions of each step, what they should and shouldn’t do. These actions need to be made part and parcel of the technology involved. Plus it’s not just a matter of pulling documents together, it is a matter of gathering and applying intelligence.
It is not about the volume of data generated, rather sales enablement is about what the data reveals.
For example, in Pipeliner a simple mouse over on a sales stage will show:
Value of Won Opportunities
Value of Lost Opportunities
Time Opportunity has spent in sales stage
Whether the Opportunity is tracking ahead or lagging
This allows a userUserUser means a person who uses or consumes a product or a service, usually a digital device or an online service. to calculate win/loss rates within a stage as well percentage of opportunities that move to the next stage – instant insight for increased impact!
Only Pipeliner CRM has this powerful combination of benefits: the required activities for each stage, the capacity to attach needed documents to each stage, the detailed but important analysis points for each stage, and the ability to automate and create manual triggersTriggersTriggers are a set of signals or occurrences that meet certain criteria to be considered an opportunity to make a sale. for sales tasks.
We not only label opportunities for focus, hot or stalled for immediate action, but we lay out the path for the buyer’s action and the corresponding seller’s activity, totally integrated into the mobile form. That means that a salesperson has, literally right in the palm of their hand, guided selling.
Contact Relationship Mapping… …who is influencing your contacts?
AccountAccountAccount refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. Relationship Mapping… …what companies are connected?
Org Chart… …how are your accounts organized?
Buying Center… …who is influencing the buying decision & how?
Detailed Map Views… …see various account information displayed on a map
Pipeliner’s unique exclusive Voyager AI functionality provides instant details for analyzing a salesperson’s productivity—winning percentages, efficiency, sales velocity and more. Voyager encompasses opportunities, accounts, contacts and leads, as well as the calendar (Google or Outlook) and tasks. With Voyager, a salesperson can view, right on their calendar, their workload and productivity.
Sales POP! Thought leadership contentContentContent refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences. available directly in the CRM App
Pipeliner Academy video learning channel
Alerts, notifications & instant productProductProduct refers to anything (an idea, item, service, process or information) that meets a need or a desire and is offered to a market, usually but not always at a price. news updates