CRM Meaning: What is CRM Software?

Regularly people in the business world search for the CRM Meaning.

In essence, CustomerCustomer Customer is an individual or an organization that purchases a product or signs up for a service offered by a business. Relationship Management (CRM) is a tool for managing all of your company’s customers and potential customer relationships and interactions. The idea is straightforward: improve business contacts to expand your company business.

This article will provide answers to the most commonly asked questions: “What is CRM?” and “What is CRM Software?”

What is CRM Software?

CRM stands for Customer Relationship Management, and it is a software solutionSolution Solution is a combination of ideas, strategies, processes, technologies and services that effectively helps an organization achieve its goals or hurdle its challenges. that assists business owners in nurturing their clientClient A client is an entity who pays another entity for products purchased or services rendered. Also called a customer. relationships. The meaning of CRM, in essence, revolves around supporting a company’s organizationOrganization Organization is a cohesive group of people working together and formally bound by a shared identity (e.g., one team, company, club, etc.) and a common purpose (e.g., business growth, athletic victory, etc.). with better efficiency, time management, and engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience. with clients at every step of the buying process.

When people ask, “What is CRM software?” they typically receive responses pointing to a CRM system, a technology that aids in contact management, sales management, agent productivity, and other functions. Although correct, it is important to note that you can now use CRM software across the customer lifecycle. This cycle includes marketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase., sales, digital commerce, and customer service contacts.

Ultimately, CRM solutions are sophisticated systems that integrate all of a company’s sales leads and customers’ dataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. in one location. All conversations, emails, and meetings are recorded and analyzed by a CRM, which helps improve customer service, boost sales, and enhance income.

What is the Purpose of a CRM System?

CRM, whether cloud-based CRM or CRM software in-house on a server, is the key function of any customer information system on a large scale.

Many small firms still rely on spreadsheets, inboxes, or sticky notes to track business relationships. However, those “systems” will be unable to scale. Thus, if a company has a hundred or more contacts, it might be a good time to invest in a CRM system and understand what CRM software is and its meaning.

A strong CRM, for example, allows organizations to enter actions that they have planned or done. These actions include follow-ups with new prospects and then collecting data on what kind of responses have worked or not, so they have a useful strategic task manager.

Furthermore, the best CRM software displays how hot or cold a leadLead Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity. is at a glance. The more companies love their CRM with data, the more it loves them back.

How does CRM Work?

After answering “What is CRM Software?” and “What is the Purpose of a CRM System?,” it is only fitting to dive into how CRM works.

CRM software has features that enable users to track customer and company interactions across several media. Contact forms, emails, phone calls, and other methods are among these channels.

Sales and marketing teams can use CRM software to handle the whole sales and marketing funnel . It allows customer support teams to manage customer inquiries and automate service operations by following predefined processes.

Furthermore, CRM systems come with many tracking options that keep track of various online consumer interactions. CRM also automates regular procedures and gives managers tools to track and measure the company’s performance and efficiency.

Experience Pipeliner CRM Now

Pipeliner allows salespeople to take control of their opportunities, remain consistent through every stage of the sales processSales Process Sales Process is a series of strategic steps or a set of activities aimed at driving sales growth through the alignment of personnel, market insight, methodologies, relevant business units, and technology., and always stay focused on important priorities. It's the CRM that salespeople actually enjoy using.
Try Pipeliner CRM for Free

Who Can Benefit from CRM Systems?

To fully answer the question: “What is CRM?” It is also fitting to discuss who will benefit from them.
One of the strongest features of a good CRM system is that it aids any organizational unit. You can better manage external relationships with good CRM software.

Moreover, CRM makes it easier for users to cooperate on multiple processes and enhance productivity. This system is so useful because CRM systems enable easy access to data. Plus, CRM’s suitability for any size business is another major reason in its favor.

What are the Benefits of CRM Software?

Anyone who interacts with customers can profit from a CRM system, whether at a major corporation or a small firm. With that, here are three of its most important benefits:

1. CRM Software Connects a Company’s Business Silos

Information silos are a major issue, but a centralized platform and process for managing customer interactions across departments can benefit.

Employees are empowered with the necessary tools and data to manage customer relationships across lines of business more successfully, and they have visibility into customer interactions from other departments, thanks to a shared CRM. They can collaborate more effectively and efficiently to provide integrated customer experiences.

2. CRM Software Allows a Company to Identify and Categorize Leads

A CRM system may assist businesses in promptly identifying and adding new leads, as well as precisely categorizing them. Sales can prioritize the prospects that will close transactions by concentrating on the right leads. Marketing can identify leads that need more attention and prime them to evolve into quality leads.

Sales and marketing can focus their attention and efforts on the correct clients if they have thorough, accurate, and centrally stored information about them.

3. CRM Software Allows a Company to Offer Better Customer Support

Customers today want prompt, individualized service at all hours of the day and night. A CRM system can assist businesses in providing the high-quality service that customers expect. To start, agents can instantly see what goods consumers have ordered and keep track of every interaction so they can swiftly provide them with the information they require.


Going back around 25 years to the beginning of CRM development and forward to relatively recently, it is safe to say that the first generation of CRM software was a failure. They were pricey, exceedingly complex and costly to implement, and even more expensive to administer.

Pipeliner was well aware that CRM was failing to aid salespeople. Thus, they decided to use a bottom-up rather than a top-down strategy to CRM. To put it another way, Pipeliner created an app that would empower salespeople and make CRM completely worthwhile for them.

Today, Pipeliner has entirely realized this vision, offering, as they say, instant intelligence visualized.

CRM solutions, in the end, provide deeper insights, increase client happiness, and help you sell more. As you reach out to each lead and customer, you will offer a personal touch, the quickest way to happier customers.

Learn More About Pipeliner CRM

Learn More About CRM

Pipeliner CRM Manifesto book cover
Sales Management Through Pipeliner CRM
5 Essential Principles for a Sales Champion