The Pipeliner DifferenceJohn Golden2022-09-08T10:09:59+00:00
The Pipeliner Difference
Technology + Theory + People
Welcome to what makes Pipeliner Unique & Different
Many technology platforms are built upon the assumptions and/or the relatively narrow experience of the creators themselves. This leads to one-dimensional or restrictive systems that force a particular path upon the end userUserUser means a person who uses or consumes a product or a service, usually a digital device or an online service..
Pipeliner in contrast is built upon the foundations of enduring and proven business theory, driven by a belief in the nobility of sales, and underpinned by a dedication to providing as much autonomy as is practical to users of our CRM.
This subsite takes you on a journey deep into why we do things differently at Pipeliner.
The „What Makes Pipeliner Different“ site is divided into five key areas…
Humans & Technology In Harmony
Unlike others, we say technology should elevate salespeople not replace them. When humans and technology work in harmony focusing on the core strengths of each, then magic can happen!
There has been a shift from a human to a mechanical approach to sales. This has led to the use of sales technology (including AI) being used to try and optimize humans through technology instead of educating them.
The difference between “known” and heuristic navigation is the difference between Pipeliner and other CRM systems. Traditional CRM systems have “decided” what direction a salesperson should go, Pipeliner doesn’t try to use algorithms for navigation, but takes the heuristic approach, as it is far more effective.
One reason Pipeliner is so essential is that it’s the only platform in the CRM world that has both the “farmer” and the “hunter” combined in a holistic approach—the “farmer” being the maintenance of existing accounts, and the “hunter” obtaining new leads.