AccountAccount Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. Management

The only CRM with effective Account Management built-in

Account management requires planning, resources, time and energy

The core concept of account management is that winning a new account is more costly and difficult than maintaining and upsellingUpselling Upselling is a selling technique where a seller introduces a more expensive, an upgrade, or add-on to a buyer to increase the average order value. an existing account. Account management maintains customers beyond the basic SaaSSaaS SaaS is an acronym for Software as a Service. approach, which only pays it “lip service” through a single Customer SuccessCustomer Success Customer Success is a proactive mindset, function, department or strategy commonly adopted by B2B companies to optimize business with customers, reduce churn rate, drive profits and increase the predictability of recurring revenue. Manager. Account management also needs to be embedded in CRM—and we have now greatly expanded Pipeliner’s account management capabilities.

We are the first CRM vendor worldwide to include account management in the core system. 

The Account Management site is divided into nine focus areas…

innovation
Account management for sales planning
keeping customers
understanding your accounts
Account Management & Application Integration
Sales Managers for opportunity management
adding value
Manage customers with a sales CRM
Account Management Review

Key accountsKey Accounts Key Accounts are whale spenders or VIP customers prioritized by sales reps and customer success; churn from these clients would be a detrimental loss to the company’s revenue. are 60% to 70% more likely to close, and they spend an average of 33% more than new clients. With those reduced sales costs and increased revenues, key accounts make up the lifeblood of many companies.

Account Management Fundamentals

Account management has to do with the size of the account, planning how much revenue you expect from the account, plans for enlarging the account, and strategies for cross-sellingCross-selling Cross-selling B2B is when a customer purchases a product and they are offered a second product at a discount or as a reward. and upselling.

Of course, research must occur before planning, so that you understand which account even makes sense to plan for.

Some accounts have high potential, and others low potential. You must look over your accounts, and decide which are strategically important.

Symbiosis of Humans and Machines

Effective Account Management Requires Focus on Key Areas

content key areas