Project Planning Embedded

Account planning naturally evolves into creating a project, which falls into the realm of project management.

A project is primarily made up of objectives. There are usually different people working on objectives, and each objective requires careful resource planning. One place where project management really comes into account management is bringing a broadly stated goal into realistic terms.

With any goal, there are many contingencies, risks and resources involved. The risk is that you’ll heavily invest in something that turns out to have no future. Or you’ll invest resources into a project that means those resources are missing somewhere else where they are vital.

Project Management Elements

Capabilities Built-into Pipeliner…

What are the roles absolutely required for a project?

  • A project manager, or driver
  • Technical Expert
  • Salesperson (or Account Manager)

  • The Innovator

The Innovator is the one who brings the concept and the bold ideas to the table. The innovator is thinking cross-platform and definitely has an entrepreneurial approach as they’re innovating something new with current company capabilities. They create inspiring and compelling ideas. The innovator must also have a fundamental understanding of business and the company’s customers.

“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”

Patricia Fripp, Professional Keynote Speaker

Additional Resources