ValueSelling Framework and Pipeliner CRM: Simplifying the Complexity

Created in 1991 by Lloyd Sappington, the ValueSelling Framework makes it easy for salespeople to learn and master sales methods. The methodology and its parent company, ValueSelling Associates, is today owned and operated by Julie Thomas.

Because of its power of simplification, the ValueSelling Framework works well within companies with complex B2B sales cycles, and that focus on differentiation and value to win deals. The methodology boils down sales to essentials: qualifying an opportunity, mapping the opportunity to your capabilities, asking the right questions and developing a workable closing plan.

The ValueSelling Framework is applicable by any type of sales team: strategic account sales, inside sales, direct to channel sales, and others.

The basic steps to the ValueSelling Framework are:

  • Qualify your prospect
  • Position your capabilities in the context of client issues
  • Ask the right question
  • Differentiate
  • Develop the Value
  • Identify Power
  • Development of a mutual plan
  • Close the sale

The ValueSelling Framework in Pipeliner CRM

The ValueSelling Framework and Pipeliner CRM actually have a common goal: to simplify today's complex sales landscape. If one word could describe today’s sales landscape, it would probably be this one: complex. Where once there was simply a couple basic hats—a “salesman” and the manager—today we have field sales, inside sales, SDR sales, vertical sales, horizontal sales, and much more. Additionally, because of the digital age, we also have many more times the sales channels we once had.

From its powerful Navigator feature—which moves well beyond a standard dashboard to more targeted and innovative ways of delivering instant intelligence to the user—to its many totally visual features such as the Pipeline View, Pipeliner empowers salespeople and sales management to clearly navigate today's sales complexity.

A sales methodology such as ValueSelling Framework works best with a solution such as Pipeliner CRM, which totally supports and enhances it. Download Pipeliner CRM today.

About Julie Thomas

Julie Thomas

Julie Thomas, President and CEO of ValueSelling Associates, is a noted speaker, author and consultant. She has extensive experience applying, coaching and reinforcing the ValueSelling Framework and its application by sales leadership, executives and managers.

Julie continues to work directly with clients and sales organizations in a wide variety of industries, is responsible for the global expansion of ValueSelling Associates and its leadership position in both on-demand, instructor-led and hybrid learning solutions.

Learn more about your sales process and CRM
Your Sales Process