Robert B. Miller is co-founder of Miller-Williams Inc. and co-author of several bestselling books.
His company has developed patented research methods that provide accurate measurements of how customers think and behave. Their clients include blue-chip companies such as ARAMARK, Coors, General Motors, Rockwell Automation, Sabre and Sikorsky Aircraft.
Miller is co-founder of Miller-Heiman.
Strategic Selling, founded in the 1960s by Bob Miller and Steve Heiman, assists organizations in developing comprehensive sales strategies in complex B2BB2BB2B is an acronym for Business-to-Business, a model for selling, relationship-building, or engagement. selling scenarios. It utilizes a practical, repeatable sales processSales ProcessSales Process is a series of strategic steps or a set of activities aimed at driving sales growth through the alignment of personnel, market insight, methodologies, relevant business units, and technology. that helps simplify complex situations to make them more manageable.
Strategic Selling provides companies with a common language and a common process for pursuing sales opportunities, along with criteria for resource allocation. It helps sales forces determine when to go after deals, and when to walk away from those with a low probability of success.
The basic goal of Strategic Selling is to provide enough information, in a timely fashion, to allow salespeople to make the right decisions with regard to opportunities. With Strategic Selling, organizations will have the tools to help salespeople focus time and energy on prospects most likely to become profitable, long-term customers.
This is done through:
Categorizing the different roles within a prospect company according to their influence on the proposed purchase.
Determining the level of support for the deal from each of these roles, and documenting their levels of support.
Utilizing this information to bring the deal to a close.
Pipeliner CRM and Strategic Selling
The basic handle on any complex B2B situation is, first of all, the data. You must have all the needed information about the prospect company and its issues in order to move any opportunity forward. You must have obtained, as outlined above, all possible information on decision-makers in the company, and their motivations.
But the obtaining of the dataDataData is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. is only part of the job. The other part is how that data is used and how easily it can be accessed when needed. That is where Pipeliner comes in—and where it excels.
Pipeliner CRM is instantly customizable to a company’s sales process. This means that any approach developed—as is done in Strategic Selling—can be put to use right within the process, right in CRM. Not only is the sales process fully customizable, but so also are the tasks and opportunities that make up each stage of the sales process. This means that all the data pertaining to an opportunity can be saved to, and retrieved from, places where it makes the most sense.
As to roles, Pipeliner is the only CRM that offers a totally unique, visual Org Chart and Buying Center. In the Org Chart, each of the decision-makers can be graphically shown where they sit within the organizationOrganizationOrganization is a cohesive group of people working together and formally bound by a shared identity (e.g., one team, company, club, etc.) and a common purpose (e.g., business growth, athletic victory, etc.).. Decision-makers—as well as purchase influencers—can also be shown in the Buying Center, in which their influence on the purchase can be graphically illustrated.
Pipeliner CRM totally empowers Strategic Selling. Try it today.
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Pipeliner allows salespeople to take control of their opportunities, remain consistent through every stage of the sales process, and always stay focused on important priorities. It's the CRM that salespeople actually enjoy using.