AI’s Impact on B2BB2B B2BÂ is an acronym for Business-to-Business, a model for selling, relationship-building, or engagement. Sales – Original Research 2026
THE AI SALES REVOLUTION Has Already Begun
What Sales Leaders Across Four Continents Reveal About Who’s Winning, Who’s Falling Behind, and What Customers Really Think
ABOUT THE RESEARCH
This research draws on a survey of over 300 sales professionals and thought leaders across North America, Europe, Asia-Pacific, and other global markets drawn from the Sales POP! Podcast global network of experts. Respondents are overwhelmingly senior — the majority are C-suite executives and founders, with nearly a quarterQuarter Quarter is a three-month period in a company’s fiscal year commonly used to make comparative performance analyses, detect or forecast business trends, report earnings, and pay shareholder dividends. with over 20+ years of experience. Beyond practitioners, they are recognized thought leaders: many are published authors, speakers and podcasters.
Brought to you by Sales POP! and Pipeliner CRM
Download the white paper to learn how to:
The Great Divide — Nearly half of sales organizations have crossed a critical threshold.
The 88% Line — There’s one thing sales professionals almost universally agree must never be handed to AI
The Measurement Crisis — An alarming percentage of organizations are deploying AI without measuring
The Skill That Beats AI Proficiency 2:1 — The #1 capability for thriving in the AI era isn’t what the tech vendors are selling you
A2A: The Scenario Nobody’s Ready For — When both buyerBuyer A buyer is an individual or organizational entity that purchases a product or subscribes to a service. and seller deploy AI agents, the rules of B2B selling change entirely.
The largest global study of AI in sales — spanning four continents and hundreds of sales professionals — reveals the strategies separating tomorrow’s market leaders from those about to be left behind.
About Pipeliner
Pipeliner CRM transforms how sales professionals work, boosting efficiency and success. By shaking up the CRM landscape, Pipeliner integrates cutting-edge technology that seamlessly connects with existing systems and reduces complexity, costs, and risks.
Unlike conventional platforms, Pipeliner offers intuitive, real-time visual insights that accelerate userUser User means a person who uses or consumes a product or a service, usually a digital device or an online service. adoption and enhance the sales experience. Empower your team to stay connected and productive—anytime, anywhere.
