I’m discovering, as I dive deeper into account management in creating these articles, that within B2B organizations the lack of account management is quite widespread.
The importance of account management - obtaining new accounts is far more costly than maintaining and expanding existing accounts.
For any company involved with sales, account management is crucial and requires a vastly different skillset and toolset than winning new sales.
Account management is a considerable job—and one of the most important for a sales professional. Account management consists of several key functions, all of which add up to happy customers. Account management is most precisely conducted through CRM.