About John

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social SellingSocial Selling Social Selling is the deliberate use of online social networks as sales channels, where sellers directly engage and develop relationships with prospects by probing their needs and providing relevant and valuable insight.. A globally acknowledged Sales & MarketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Role at Pipeliner

Provides strategic direction to Pipelinersales to increase market penetration through effective direct and channel salesChannel Sales Channel Sales is a method of classifying and deploying your sales force into groups focusing on different distribution channels such as in-house sellers, retailers, dealers, and direct marketers. strategies while ensuring that the organizationOrganization Organization is a cohesive group of people working together and formally bound by a shared identity (e.g., one team, company, club, etc.) and a common purpose (e.g., business growth, athletic victory, etc.). is aligned with its target buyers, and that the platform continues to deliver optimum value to sales people, sales managers and business executives.

Special skills and interests

Writing (author of two books, monthly column at Direct Marketing News, blogger)

Speaking (have spoken to audiences of all sizes across US, Europe, Asia, Australia, Central America)

Media (have appeared on live TV and in multiple recorded interviews, appeared on radio and regularly interviewed by a variety of publications)

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

– Sun Tzu