GoSquared › Web Analytics and Data Integration

Here’s a brief overview of what GoSquared does:

1. Web AnalyticsAnalytics Analytics is the active study of different types of data with the aim of discovering meaningful patterns and translating these into insight (such as historical analyses and forecasts), or action (such as those intended to improve business performance).: GoSquared offers real-time analytics that give insights into who is visiting your website, what pages they are viewing, how long they stay, and where they come from. This information helps businesses optimize their site for better engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience. and conversionConversion Conversion is the process of turning a target consumer into a paying customer; or more generally, the point at which a user performs a specific action favorable to a marketer or a seller. rates.
2. CustomerCustomer Customer is an individual or an organization that purchases a product or signs up for a service offered by a business. DataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. Hub: The platform acts as a centralized hub for customer data, collecting information on userUser User means a person who uses or consumes a product or a service, usually a digital device or an online service. interactions across the website. This enables personalized communication and helps businesses understand their audience at an individual level.
3. Live Chat: GoSquared includes live chat functionality, allowing businesses to communicate directly with visitors in real-time. This can improve customer service, boost engagement, and increase conversion opportunities.
4. Automation and Email Campaigns: It also offers tools for automating marketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. campaigns and sending targeted email messages based on user behavior and segmentationSegmentation Segmentation is the process of subdividing a large market into distinct partitions (or segments) based on demographics and other factors, with the aim of formulating and implementing separate strategies to better engage the consumers in each segment.. This helps in nurturing leads and keeping users engaged with personalized contentContent Content refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences..

Businesses that want to improve their online presence, enhance customer interactions, and make data-driven decisions use GoSquared to expand their audience and boost sales. Its focus on real-time data and customer engagement makes it a valuable tool for marketers, website owners, and customer support teams.

See how Pipeliner’s enterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.-scale API integration platform can transform your business. Request a demo today of GoSquared integration and automation.

About GoSquared

GoSquared is a real-time web analytics and customer data platform designed to help businesses understand and engage with their website visitors and users. It provides a suite of tools that allow for the tracking of website traffic, analysis of user behavior, and automation of customer communication.