Here’s a breakdown of key functionalities.
Lead Generation and Capture
- Landing pages and forms: Create visually appealing and high-converting forms and landing pages to capture leads.
- Email marketing: Design and send targeted email campaigns to engage leads and nurture them through the buying journey.
- Webinars and events: Host online events and webinars to generate leads and showcase your expertise.
- Social media marketing: Manage your social media presence and connect with potential customers on various platforms.
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About pardot
Pardot, now known as Marketing Cloud Account Engagement, is a marketing automation platform designed to help businesses of all sizes attract, nurture, and convert leads into customers. It offers a comprehensive suite of features to manage your entire marketing funnel, from lead generation and qualification to campaign creation and reporting.
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