Uberflip: Content Experience Platform (CEP)

Uberflip Integrates with Pipeliner CRM

About Uberflip

Uberflip is a contentContent Content refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences. experience platform (CEP) designed to help B2BB2B B2B is an acronym for Business-to-Business, a model for selling, relationship-building, or engagement. marketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. teams centralize, curate, and personalize content to create engaging experiences for their target audience.

Here’s a breakdown of Uberflip’s key functionalities:

Centralized Content Management:

• Gather content from various sources: Store all your marketing assets, including white papers, ebooks, blog posts, and videos, in one central location for easy access and management.
• Tag and categorize content: Organize your content based on topics, personas, pain points, or other relevant criteria for efficient retrieval and personalized experiences.

Curated Content Experiences:

• Build interactive collections: Create thematic collections of content tailored to specific audience segments or buyerBuyer A buyer is an individual or organizational entity that purchases a product or subscribes to a service. journeys.
• Embed diverse content types: Combine different content formats like text, images, videos, and quizzes to create engaging and interactive experiences.
• Add calls to action: Encourage desired actions, such as leadLead Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity. capture or productProduct Product refers to anything (an idea, item, service, process or information) that meets a need or a desire and is offered to a market, usually but not always at a price. demos, within your curated content experiences.

Benefits of using Uberflip:

• Improved content engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience.: Deliver personalized and relevant content experiences that resonate with your audience.
• Increased lead generationLead Generation Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1. content marketing (blogging, podcasts, free downloads); 2. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3. referrals (recommendations from existing customers and other people); 4. outbound marketing (cold email, cold calling), and 5. partnerships (joint ventures, affiliate marketing).: Capture leads more effectively by offering valuable content in compelling formats.
• Boosted sales conversions: Guide prospects through the buyer’s journey with targeted content experiences.
• Enhanced brand awareness: Establish your brand as a thought leader through insightful and engaging content.
• DataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning.-driven insights: Make informed decisions about your content strategy based on real data and userUser User means a person who uses or consumes a product or a service, usually a digital device or an online service. behavior.

Overall, Uberflip empowers B2B marketing teams to leverage the power of content to create impactful experiences that drive engagement, leads, and sales.

See how Pipeliner’s enterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.-scale API integration platform can transform your business. Request a demo today of Uberflip integration and automation.