Eloqua MarketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase. Automation

Introduction to Oracle Eloqua Marketing Automation

Oracle Eloqua is a leading business-to-business (B2BB2B B2B is an acronym for Business-to-Business, a model for selling, relationship-building, or engagement.) marketing automation software solutionSolution Solution is a combination of ideas, strategies, processes, technologies and services that effectively helps an organization achieve its goals or hurdle its challenges. for marketing teams. It facilitates closed-loop coordination between marketing and sales activities to nurture prospects with tailored messagingMessaging Messaging is the process of communicating your brand’s value proposition, the benefits you offer, and the perceived meaning of such communication among your target audience. across multiple channels and stages.

In essence, Eloqua enables the automation of targeted campaigns to guide potential customers through their buying journey. It provides robust tools for shaping complete buyerBuyer A buyer is an individual or organizational entity that purchases a product or subscribes to a service. experiences based on interests and roles instead of relying solely on generic email blasts.

Key Capabilities for Integration with Pipeliner CRM:

  • Sophisticated lead scoringLead Scoring Lead Scoring is the process of assigning a relative value to each lead based on different criteria, with the aim of ranking leads in terms of engagement priority.: Automatically assign prospect scores and route hot leads for sales follow-up based on behaviors and fit.
  • Campaign design and management: Visually build multi-channel nurture campaigns with dynamic segmentationSegmentation Segmentation is the process of subdividing a large market into distinct partitions (or segments) based on demographics and other factors, with the aim of formulating and implementing separate strategies to better engage the consumers in each segment. and optimize through real-time analyticsAnalytics Analytics is the active study of different types of data with the aim of discovering meaningful patterns and translating these into insight (such as historical analyses and forecasts), or action (such as those intended to improve business performance)..
  • FirmographicFirmographic Firmographic is a set of descriptive attributes of prospective organizational customers that can be used to classify firms into relevant or applicable market segments. filtering: Target accounts and contacts using filters like industry, geography, company size, etc.
  • Sales enablementSales Enablement Sales Enablement is a strategic process that provides a company’s sales professionals with tools, technology, training and other resources that improve their performance at customer engagement and at generating value for all stakeholders in the sales process. integration: Sync Eloqua dataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. with CRMs to track engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience. and facilitate personalization for sales teams.
  • Cross-channel execution: Orchestrate tailored messaging across email, the web, ads, social media, and more.

In summary, Oracle Eloqua is an enterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.-grade B2B marketing automation platform with advanced functionality for hyper-targeted, automated campaigns that engage prospects while aligning with sales. The end goal is higher conversionConversion Conversion is the process of turning a target consumer into a paying customer; or more generally, the point at which a user performs a specific action favorable to a marketer or a seller. rates through contextually relevant experiences.

See how Pipeliner’s enterprise-scale API integration platform can transform your business. Request a demo today of Eloqua integration and automation.

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Pipeliner CRM Support Portal provides information on how to connect apps you already work with to your Pipeliner CRM accountAccount Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company..