Human-Machine Symbiosis
We’ve asked the question before: is the future dominated by humans, or machines? Or, both together in harmony?
How Project Management Fits Into Account Management
Project management provides a huge assist to account management in bringing a broadly stated goal into reality.
Account Management Cannot Be Done Without Adding Value
From my point of view, people have been greatly misled by the SaaS industry throughout the years. It has prioritized lead and opportunity management over account management.
Quotas and Forecasting in Account Management
Let’s now take up another foundational aspect of account management and sales itself: quotas and forecasting.
Account Management and Application Integration
How does application integration tie into account management? We’ll bring it back to a salient point we made in our last article, which was that all departments need to work together to achieve a 360-degree view of the customer.
For Account Management, Fully Understand Your Accounts
I’ll begin by pointing out that account management is a team sport. It must be supported from the top-down, on a company-wide basis.
Keeping Customers is What Account Management is All About
I’m discovering, as I dive deeper into account management in creating these articles, that within B2B organizations the lack of account management is quite widespread.
Account Management—It’s Why We Innovate
The importance of account management - obtaining new accounts is far more costly than maintaining and expanding existing accounts.
The Story of Real Account Management
For any company involved with sales, account management is crucial and requires a vastly different skillset and toolset than winning new sales.