destination CRM, April 1st, 2024 — Ernest F. Mariani Co. is a food and beverage equipment and parts supplier that prides itself on excellent customerCustomer Customer is an individual or an organization that purchases a product or signs up for a service offered by a business. service, speedy delivery, and expert installation and repair. The Salt Lake City-based company recently celebrated 100 years in business.
While the company offers parts and complete systems through its website, much of its business is dependent on its salespeople. And its salespeople are dependent on a CRM system that is easy to use and meets all of their needs.
Finding such a CRM system had been a challenge. Over many years, the company tried a few different solutions, but none really met the needs of its salespeople, according to IT director Chris Morey.
We were struggling to get buy-in from people in our sales group. “I provide the platform and the training, but we know within six or nine months if something is a good productProduct Product refers to anything (an idea, item, service, process or information) that meets a need or a desire and is offered to a market, usually but not always at a price. or not by whether it continues to be used.
IT director Chris Morey
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