CRM Extension

In a Customer Relationship Management (CRM) system, the systematic design of the customer relationship processes is described on the basis of a highly complex process and information management system. CRM is an integrated marketing tool, which is used at all levels of a company, from Development, to Sales and After Sales Service. However, this type of system must satisfy the needs of all these departments and their tasks.

pipeline on the other hand is a pure sales management system and therefore represents an addition to the customer relationship management function of conventional CRM systems. It is intelligent sales software for proactive selling, which visualises the sales cycle in a practically relevant, just-in-time tool. The focus is placed clearly on the 90 degrees relevant to closing the deal and therefore leads efficiently and directly to the target, in contrast to 360-degree CRM systems.

“Pipeliner software was originally developed in partnership with Tim Birdsall, of www.pipeliner-sales.com, using the methods of consultative selling found in the Pipeliner sales methodology.”