AgroCares is a global ag-tech company based in the Netherlands. The company provides cutting-edge dataDataData is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. solutions for the measuring of nutrients and other key parameters in the soil, feed, and leaf, for a varying range of clients. They are operational in 22 countries and utilize Pipeliner CRM for tracking sales globally.
“We have international sales managers and regional sales managers responsible for one or several countries,” explains Viktoriia Sakun, ProductProductProduct refers to anything (an idea, item, service, process or information) that meets a need or a desire and is offered to a market, usually but not always at a price. Manager, Business Developer and CRM administrator for AgroCares. “They see to it that CRM data is entered—accounts, leads, and opportunities—and define the right position of each opportunity.”
We have international sales managers and regional sales managers responsible for one or several countries
Documentation is also important. “At the same time, we attach all important documents and emails to help other members of our sales team monitor or learn more about activities in other countries,” Viktoriia adds.
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The company has learned the importance of a sales processSales ProcessSales Process is a series of strategic steps or a set of activities aimed at driving sales growth through the alignment of personnel, market insight, methodologies, relevant business units, and technology., and has developed one they follow… With a help of Pipeliner CRM.
With such a diverse range of sales and markets, it’s highly important that the company keep careful track of all deals. “Pipeliner helps us monitor each opportunity, so that we can easily see which leads will become opportunities, and which opportunities will be won.” Victoriia says.
We can easily see which leads will become opportunities, and which opportunities will be won.
“It’s also important to understand when exactly a deal will be closed. Is a deal only in the clarification stage, or are we up to negotiationNegotiationNegotiation is a strategic dialogue, discussion, or bargaining process between two or more parties with the goal of reaching a mutually acceptable agreement.? Pipeliner gives us a very good overview of what’s going on in each market.”
Reporting to Management
Viktoriia also very much appreciates Pipeliner’s reporting functionality. “Reporting is actually what I like the most,” she says. “You can generate any kind of report, play with filters, and adjust them to your needs.”
I like that when we have issues, Pipeliner responds rapidly!
Reporting playsPlaysPlays is an engagement strategy, set of actions, series of tactical steps, or an agreed upon selling approach developed to be repeatable and customized to deliver the highest likelihood of closing a deal with a specific group of prospective customers during a set period. an important role for AgroCares. “We need to demonstrate to our management and investors where we’re standing at the moment, and how fast we will grow in each market,” Viktoriia explains. “We can run forecasts that show when we expect sales and profit.”
Viktoriia has been very satisfied with Pipeliner tech support as well. “I like that when we have issues, Pipeliner responds rapidly. Any issue has been resolved within a day.”
Viktoriia concludes with a recommendation. “From my experience, I would definitely recommend Pipeliner to other companies.”
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